Stephan Zech, publishing manager for program guides at Axel Springer, serves as Managing Director. Georg Müller−Loeffelholz, Director Business Development, brings to the new operation extensive know-how and a broad professional network from previous management roles in international marketing and television firms. The founding team in Berlin will be supported by a vast expert network in the US, Europe and Asia.

After completing his studies in mechanical engineering at the Technical University of Hamburg/Harburg, Stephan Zech joined the Axel Springer group, where he has held numerous management positions since 1996. From the technical side of the printing division, he moved quickly to the publishing division. Since 2001, Zech has been responsible for the TV Magazine − Multimedia division, and since 2004 TV DIGITAL. Today he is Publishing Director of TV DIGITAL and TV GUIDE as well as managing director of Axel Springer Digital TV Guide.

Georg Müller-Loeffelholz holds a BA from the European University, Montreaux (Switzerland). In his last position he acted as Director, Business Development Europe and Managing Director of Gist Communications in New York and Berlin as well as the Gruner&Jahr Funk- und Fernseh-Produktions GmbH.

Valdimar Wik was introduced to interactive TV while developing a protoptype EPG for Philips Semiconductors in 1997. He joined OpenTV in Paris in 1999 and advanced rapidly from development engineer to application deployment manager. In this capacity, he was responsible for numerous digital television projects, including development, broadcast architecture, technical specifications, and project planning and budgeting. So far he has worked on digital TV projects in over 15 countries. Valdimar holds a first class honors degree in Electronic Engineering from the University of Surrey (UK) as well as the Norwegian qualifications for the protected title "Sivilingeniør".