Axel Springer Digital TV Guide
Axel Springer Digital TV Guide (ASDTVG) delivers technology solutions ranging from electronic program guides (EPGs) to consumer products and software applications enabling a highly personalized TV experience for the advanced navigation of digital content: on digital receivers, digital recorders (PVR), game consoles, PC's, cell phones and other end consumer devices and platforms.
A core element of ASDTVG’s product portfolio is the premium editorial content of the Axel Springer group − Europe’s largest publishing house − and making this available to CE manufacturers and network operators throughout the digital multimedia markets.
In parallel ASDTVG offers a set of highly innovative advertising vehicles that open up new opportunities for contextually relevant, personalized and permission based advertising.
Program-Guides, personalized navigation-interfaces and recommendation engines open new dimensions in the field of digital advertising.
Axel Springer Digital TV Guide is a wholly-owned subsidiary of Axel Springer AG, and was founded in the implementation of Axel Springer Group's internationalization and Digitization strategy. The company cooperates closely with the editorial staffs of Axel Springer media properties worldwide.